Analytics & Bid Management
Leveraging web analytics data is vital when it comes to optimally managing cost-per-click programs for e-commerce websites. We’re continually working to refine our own methods and systems, but have...
View ArticleTangible Value of landing Page Optimization
Analytics, and all that it entails, is a “newer” buzz word. Most organizations have already bought into the value of search marketing … the Search industry is more or less entrenched at this stage as a...
View ArticleThe Proof is in the Metrics
When we first launched the site, we knew it was a significant improvement over the site that preceded it. The new website was polished, with a clean and slick design. And it featured multiple, distinct...
View ArticleSalted Stone Launches Fantasy ‘Capping Website for Breeders’ Cup
We are extremely proud to announce that we’ve launched the Fantasy ‘Capping web application for our friends over at the Breeders’ Cup. The website is an innovative and exciting fantasy horse racing...
View ArticleAdd Some Muscle to Your Marketing Agency
Big Expectations We’ve all come to expect a lot out of the web experiences we have with our favorite brands. We want to browse beautiful, clean sites that offer a wide selection of entertaining content...
View ArticleTailoring Google Analytics for Custom-Fitted Marketing
Google Analytics Out-of-the-box Out-of-the-box, Google Analytics provides basic location-based information harvested from IP addresses. If you’re interested in learning more about exactly who your...
View ArticleIntegrate HubSpot with Your SaaS Product to Create Context-Aware Marketing...
A stitch in time saves nine. Today, this piece of wisdom applies to marketing strategy as much as anything else. Marketers who plan ahead and build out comprehensive campaigns that integrate analytics...
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